LG G7: Rumours of a delay rebuffed by LG

What is happening to the LG G7? In the immediate wake of CES, rumours were circling that CEO Jo Seong-jin had sent the phone back to the drawing board, ensuring a delayed launch further along the year. 

That, according to the South Korean giants, is not the case. They issued a firm rebuttal of the story to Android Central, saying: “The successor to the G6 is on schedule and the official name will be announced when the time is right. Until then, reports of a decision being made on the timing and name are all speculative.”

Wait a second… the name is up for grabs? Yes, apparently LG is considering ditching the G plus number formula it has had in place for the last few years, for a brand refresh. It’s rumoured to contain two numbers, rather than starting back at “1” so as not to appear outdated compared to the Samsung Galaxy S9 or iPhone X.

For the purposes of this article, we’ll continue to call it the LG G7, but know that it’s far from set in stone.

We’ll hopefully know more soon. Hot on the heels of CES is Mobile World Congress, running from 26 February 2018. Given LG’s annual propensity for releasing its first flagship smartphone the day before the show starts, we’re also keeping a close eye on February 25 just in case. 

In the meantime, there have been some exciting rumours regarding the LG G7’s specs and features, not least of all that the handset may sport an advanced iris scanner, in a futuristic upgrade. Similarly, the phone is rumoured to come equipped with the next generation Qualcomm Snapdragon 845 chip, although this expectation has been slightly tempered by the fact that, as mentioned above, LG is likely to release the G7 a tad earlier that competitors, so might just miss out on the top-of-the-range chipset. Failure to procure the Snapdragon 845 would mean using the Snapdragon 835 – which, having missed out on this with the LG G6, would still constitute an upgrade. 

What more can we expect to see with the LG G7? Below are the latest rumours ahead of the expected January reveal. 

LG G7: Rumours

Rumours and leaks of the LG G7 have been pretty hard to come by, but three have popped up in recent months.

The first is a fingerprint sensor built into the screen, rather than on the back (like the LG G6) or built into the home button (like most other phones out there). LG announced the technology last year, but it looks like we’ve missed out on it for this year’s flagships. The LG G7 is a very good bet on the first handset to incorporate the technology – unless, for some reason, it proves to be less useful in testing than it sounds as a press release.

The second is that your internet access is about to get much faster. According to a report in Business Korea, the LG G7 and Samsung Galaxy S9 will be the first handsets to contain the Qualcomm Snapdragon X50 5G modem, when it becomes available in early 2018. That theoretically means speeds of up to 5Gbits/sec – significantly faster than the 4G we have now. Although, of course, that depends on the country’s infrastructure… so view that as strictly theoretical for now. Especially in the UK.

Thirdly, rumours abound that 2018 will be the year when LG finally switches to OLED panels for the company’s phone screens. The company has been experimenting with some pretty loopy screen technology of late – including a 77in flexible OLED screen. Given LG’s history of phone innovation, you wonder if any technology might make the leap to the small screen. 

You’d imagine the latest Snapdragon processor – the 845 – will be running the show, and we’ve heard rumours that wireless charging will be included too. Android Oreo – the latest version of Google’s operating system – is, of course, a given, but unfortunately, it does look like the days when LG let you change the battery are well and truly behind us. It’s all sealed glass and metal now: the market has spoken.

More recently, a concept video of the LG G7 has cropped up on YouTube, appearing to show a bezel-less design mockup of the handset. As per these videos, it’s neither a leak nor an official teaser, but does proffer an exciting foretaste of what might be to come from the famously innovative company (modular phones, anyone?).

LG G7: Price

Naming a price for a handset with no firm details in place is a bit of mug’s game, but here I am anyway, ready to take that challenge.

In the past, LG has undercut its competitors on pricing. The LG G5, for example, was a clear £69 cheaper than the Samsung Galaxy S7. This time around though, the LG G6 is one pricey handset: it started out at £650, just £30 shy of the superior Samsung Galaxy S8. It’s fallen rapidly and can be had for under £450 if you shop around.

My hope is that this rapid price decrease will prompt a rethink from the South Korean company. All the same, the weakened pound makes it hard for too much flexibility, so I’d suggest somewhere between £600 and £650 – but again, for the moment this is just me pulling numbers out of thin air.

LG G7: Release date

LG has, for the past four years, followed a fairly predictable release schedule:

LG Flagship

Release date


19 September 2012


12 September 2013


26 June 2014


29 April 2015


8 April 2016


March 2017

…but given the rumours that the LG G7 has been sent back to the drawing board, this year may well be the time it slips back. We’d bet against it going back to September like the good old days, but a spring or summer release date could well be on the cards.

We’ll update this article as more details of the LG G7 emerge.

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