Pokémon Go is presenting at SIGGRAPH 2017 and ‘rare’ Pikachu is apparently coming with them.
Pokémon Go is intended to get you out and about, both on your own and with family and friends. One of the ways Pokémon Go tries to bolster activity is with events. Some of the events get splashy announcements and coincide with big public holidays. Others are quieter and more regular. Here’s what’s happened already and what’s coming up next.
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Upcoming Pokémon Go Event: 1 Year Anniversary Event
Pokémon Go launched on July 6, 2016 and that means expectations for an anniversary event are high. We’ll have to wait on an official announcement to find out what, if anything, Pokémon Go has planned, but based on past events we could see:
- Increased spawn rates for one or more Pokémon types or categories.
- Increased candy, experience, stardust, or other resources.
- Discounted items in the Pokémon Go Shop.
- Special hats, either for trainers or for Pikachu.
- Special Raids, now that Battle Raids are in the game.
As soon as we know, you’ll know!
Upcoming Pokémon Go Event: Pokémon Go Fest on July 22
Pokémon’s first big, in-real-life event is taking place in Chicago on July 22, with smaller events scheduled throughout North America and Europe. This’ll be big.
From Pokemon Go:
We’re also excited to announce our first ever real-world Pokémon GO event coming your way: Pokémon GO Fest Chicago! This event will take place in downtown Chicago, Illinois, USA at the beautiful Grant Park on July 22, 2017. Join us as we celebrate the Pokémon GO community with a ton of exciting festivities. Tickets and more information for Pokémon GO Fest Chicago will be available at PokemonGoLive.com/Fest on Monday, June 19 at 10:00 A.M. PDT, so make sure to mark your calendars and follow our social media channels to be notified when tickets go live! European Trainers can look forward to Pokémon GO celebrations hosted across the continent from June through September in partnership with Unibail-Rodamco shopping centers. We’ll be posting a complete schedule for these events very soon.
From the press release:
Pokémon GO Fest is our first official dedicated real-world event for Pokémon GO and will be hosted in Chicago on July 22. Trainers from around the world will flock to Chicago’s Grant Park for a Pokémon GO celebration. The fun-filled day of Pokémon GO in the park will give Trainers the chance to meet fellow players and engage in a variety of activities. Tickets for Pokémon GO Fest will go on sale beginning June 19 at 10:00 A.M. PDT on PokemonGoLive.com/Fest.
European Trainers can look forward to Pokémon GO celebrations hosted across the continent from June through September in partnership with Unibail-Rodamco shopping centers. Trainers in the United States who are not able to make it to Pokémon GO Fest in Chicago can look for further event integration in several cities across North America as Niantic and the Knight Foundation continue their partnership on the Open Streets program.
Tickets have already sold out, but that doesn’t mean you’ll miss out!
Couldn’t get #PokemonGOFest tickets? Trainers worldwide will still be able to participate in rewards unlocked at the event. Stay tuned.
— Pokémon GO (@PokemonGoApp) June 19, 2017
Upcoming Pokémon Go Event: SIGGRAPH 2017 and a special ‘rare’ Pikachu
Pokémon Go is presenting at SIGGRAPH 2017 and ‘rare’ Pikachu is apparently coming with them. From the Siplh Road on Reddit:
Niantic Inc., the creator of Pokémon Go, will release a rare pikachu.
No one know what this means yet, which has led to speculation it might be anything from a costume benefit like party hat or Santa hat Pikachu, to Shiny Pikachu.
We’ll have to wait for Tuesday, 1 August, 3:45 pm – 5:15 pm, at the Los Angeles Convention Center in room 403AB to find out!
From [SIGGRAPH 2017](http://s2017.siggraph.org/talks/sessions/vrar-go]:
Pokémon GO inspired user behaviors indicative of a successful augmented reality application such as sharing of photos with rendered characters and spontaneous real-world gatherings of thousands of people. The evolution of the technical and design choices in Niantic’s products through Pokémon GO that achieved a mass-market AR application are described.
Upcoming Pokémon Event: Pikachu Outbreak (Japan)
This is happening in August and won’t apply to most of the world, but if you’re in Japan — or want to be! — get ready for Pikachu Outbreak.
The Pokémon Company is organizing “Pikachu Outbreak”, a Pokémon event in Yokohama, Japan, in August where they’re exploring a unique Pokémon GO experience.
What better time to do something involving the last remaining Gen 1 Pokémon still unseen in the game: The Great Birds, Mew, and Mewtwo. And now the new Gen 2 that have yet to be introduced: The Great Beasts, Lugia, Ho-Oh, and Celebi.
The Great Birds and Great Beasts sound like they’ll be saved for a real-time event, where they’re released at a specific time and place for those who gather for them.
When that’ll happen, and how Mew and Mewtwo, Lugia, Ho-Oh, and Celebi will be handled, remain huge questions.
Upcoming Pokémon Go Event: Nest Migration on July 12, 2017
The next Pokémon Go Nest Migration is expected to occur on Wednesday, July 12, 2017, at 8 p.m. EDT / 5 p.m. PDT (midnight UTC on Thursday, May 4. 2017).
Pokémon Go never announces nest migrations but they’ve occurred every two weeks at exactly the same time for months. There’s always a possibility that will change but, until it does, the nest migration is a safe bet.
What are Pokémon Go Nests and how do you find them?
2017 Pokémon Go Events: The potentials!
Based on past events, there are a few guesses we can make about future events. First, regional holidays don’t mean regional events. Halloween isn’t an internationally observed occasion but the event was worldwide. U.S. Thanksgiving is only celebrated in the U.S., but was likewise a worldwide event. Granted, Pokémon Go is developed by a U.S. company, but it does indicate that other regional holidays could provide the impetus for other worldwide events.
Also, Pokémon Go has multiple levers to pull. The game can increase rewards, like candy, XP, and stardust. It can decrease requirements, like walking distance. It can increase spawn rates for all or specific Pokémon, like pink colored Pokémon or water-types, and create limited edition Pokémon just for events, like Party Hat Pikachu. It can also give away items or increase their duration, like 1-use Incubators or 8-hour Lures.
Pokémon Go can have events to aid in charitable causes, like the highly localized tsunami-relief event in Japan that featured Lapras or Snorlax exclusively for a week. There was also an event simply to promote the new streaks and bonuses. So, if they want to maintain momentum and there’s too long a gap between proper occasions, Pokémon Go can invent their own.
Pokémon Go type-events
So far, Pokémon Go has held the following:
- Ghost-type event – October, 2016 (Halloween)
- Water-type event – March, 2017 (Water Festival)
- Grass-type event – May, 2017
- Rock-type event – May, 2017 (Adventure Week)
- Fire- and Ice-type event – June 2017 (Solstice)
That still leaves several type-events for Pokémon Go to run during the rest of the year:
- Bug-type event.
- Dark-type event.
- Dragon-type event.
- Electric-type event.
- Fairy-type event.
- Fighter-type event.
- Flying-type event.
- Ground-type event.
- Normal-type event.
- Poison-type event.
- Psychic-type event.
- Steel-type event.
Since Pokémon Go has shown they’re not adverse to combining type events, like Fire and Ice, we could see some really interesting combinations.
During the first year, Pokémon Go held events for Halloween, the introduction of streak bonuses, Thanksgiving, the holidays, and New Year. There’s no reason to believe at least most of those events won’t be repeated this year.
Check out the recaps and links below to see what the previous events offered and what may be offered again soon.
Past Pokémon Go Events
The best indicator of future behavior is past behavior. So, to look forward to the next Pokémon Go events, it’s helpful to look back at the events that have already run.
Pokémon Go Solstice fire- and ice-type event
From June 13 to 21, 2017 (extended a day due to Pokémon Trainer Club (PTC) login issues, Pokémon Go held and event of Ice- and Fire in honor of the summer soultice in the north and the winter solstice in the south. In addition to extra fire- and ice-type spawns, there was 5x XP on hatching eggs, 3x XP on catching Pokémon, and 50% off Lucky Eggs in the Poké Shop.
More on thePokémon Go solstice Ice- and Fire-type event
Pokémon Go Adventure Week rock-type event
Pokémon Go had a rock-type event, called Adventure Week, from May 18 to May 25, 2017. During the event, rock-type Pokémon spawned at a higher rate, Buddy candy accrued at 4x the usual speed, Poké Balls were 50% off in the shop, and extra items were dropped at PokéStops!
More on the Pokémon Go Adventure Week Rock-type Event
PokémonGo Worldwide Bloom Event 2017 (Grass-type)
Pokémon Go held a worldwide bloom event from May 5 to May 8, 2017. During the event, grass-type Pokémon spawns were increased and Lures lasted for six hours.
More on the Pokémon Go grass event
Pokémon Go “Golden Week” Lure Event at McDonald’s Japan
Pokémon Go held a Lure Event for “Golden Week” in Japan, from April 29 to May 7, 2017.
— Pokémon GO Japan (@PokemonGOAppJP) April 28, 2017
Rough translation, cleaned up from Google:
During the period from Saturday, April 29 to Sunday, May 7, the petals will dance at PokéStops located at about 2,500 local MacDonald’s. The “Lure module collaboration event” will be held so that you can get a lot of Pokemon! GO Golden Week goes to McDonald’s GO!
Unlike the American Thanksgiving event, which was made international, this event was Japan-only, with McDonald’s Japan footing the bill.
Pokémon Go and Knight Foundation on May 7, 2017
Niantic, the developer behind Pokémon Go and Ingress, and the Knight Foundation, and organization focused on community engagement, announced an ongoing partnership that hopes to use location and augmented-reality based gaming to help bring neighborhoods and neighbors together.
The first event was set for May 7 in Charlotte, North Carolina, as part of the Open Streets 704 event in a 2.5-mile area. 16 PokéStops and two Gyms, selected by the City of Charlotte at significant sites along the route, were offer increased spawns to help make it exciting and engaging for everyone.
May 4, 2017 – Niantic, Inc., creators of hit augmented reality games Pokémon GO and Ingress, and the John S. and James L. Knight Foundation have formed a multi-year partnership to advance civic engagement in local communities around the United States through augmented reality experiences. The partnership will foster discovery, bring communities together, and promote engagement within public spaces by leveraging Niantic’s mobile location-based technology and experiences at select community events supported by The Knight Foundation.
“We founded Niantic to give people the chance to connect with the world around them using technology and games in innovative ways,” said John Hanke, CEO, Niantic, Inc. “The partnership with The Knight Foundation is a great forum to explore how technology can drive civic engagement.”
The collaboration will play out at community events in several cities, including Knight-sponsored Open Streets events. These temporarily close off car traffic so people can use streets for walking, bicycling, dancing, playing and socializing. The initiative will also tap unique facets of a city’s public spaces such as parks and libraries to bring together people of diverse backgrounds and build a sense of shared community. Over the next year, Niantic will collaborate with civic leaders in several cities where Knight Foundation supports community engagement. The initiative will work to enhance these events featuring special content within their augmented reality mobile games, Ingress and Pokémon GO.
“Pokemon Go has already showed us the impact technology can have on getting people out into public,” said Sam Gill, Knight vice president for learning and impact. “We’re excited to work with Niantic to explore new ways to help people engage with each other and their neighborhoods.”
The first event in the collaboration between Niantic and the Knight Foundation will be hosted on May 7 in Charlotte, North Carolina as part of the Open Streets 704 event in a 2.5 mile area. Though this first event will be experimental, fans of Pokémon GO can look forward to interacting with 16 PokéStops and two Gyms selected by the City of Charlotte at significant sites along the route. These locations will be highlighted on the official Open Streets 704 route map displayed at the event. To further immerse fans in the real-world experience, the physical location of each PokéStop will be physically marked along the route.
There are some reports that the event wasn’t well organized and that many weren’t pleased the only thing they got for participating was a set of stickers. Others seem to have really liked it. Either way, I hope we see many more of these, and like these, going forward.
Pokémon Go ‘Eggstravaganza’ Spring Event 2017
The Pokémon Go Spring Even lasted from April 13 to April 20, 2017. During the event, you got double XP, extra candy from egg hatches, and many 5 KM and 10 KM Pokémon began hatching from 2 KM eggs, including Lapras and Aerodactyl. Lucky Eggs were also offered at 50% in the Pokémon Go Shop.
More on the Pokémon Go Spring / Easter Event
Pokémon Go Water Festival 2017
The Pokémon Go Water Festival was done to help raise awareness for various global water days and weeks. During the festival, water-type Pokémon spawned at a much-increased rate, often replacing the typical common and rare spawns almost completely. And yes, that included Lapras!
In addition, a Magikarp hat was made available for trainers to wear, and Shiny Pokémon were introduced into Pokémon Go for the first time in the form of gold Magikarp and red Gyarados.
More on the Pokémon Go Water Festival Event
More on Shiny Pokémon in Pokémon Go
Pokémon Go Snorlax in Japan Event 2017
Similar to last fall’s Lapras event, Japan’s Kumamoto region is getting a Snorlax event to help bolster tourism following the earthquake of 2016.
— Pokémon GO Japan (@PokemonGOAppJP) March 2, 2017
Here’s an approximate translation:
We’ve received information that in the Kumamoto prefecture and in Oita prefecture, Yufu city and Beppu city, Snorlax has begun appearing more frequently. Was it roused by the Pokémon flute? The phenomenon is expected to continue from March 4 to March 13. There are areas and places where local reconstruction work is continuing. Do not enter a dangerous place. Otherwise, please enjoy Kumamoto and Oita!
If you’re in Japan or have wanted to go to Japan, and Snorlax is still on your must-get list, now’s the time to go!
Pokémon Day from February 26 to March 6, 2017
The Pokémon Day event saw Pokémon Go join the larger festivities by offering a special, limited edition Pikachu in a festive hat that could be caught from February 26 at 1:00 p.m. PST to March 6 at 1:00 p.m. PST.
More on the Pokémon Day event and Party Hat Pikachu
Pokémon Go Valentine’s Day Event 2017
Pokémon Go ran a Valentine’s Day event for a whole week! That’s right, from February 8 to February 15, 2017.
During the Valentine’s event there was double candy, half walking distances, increased spawning rates for pink Pokémon, and Lures that lasted six hours.
More about the Pokémon Go Valentine’s event
Pokémon Go Holiday & New Year Events 2016/2017
The Pokémon Go Holiday & New Year Events overlapped, the holiday part running from December 25 through January 3, 2017 and the New Year part, December 30 through January 8.
During the holiday part, it offered and increased spawn rate for limited-time Santa Pikachu, an increased chances of hatching Gen 2 babies Cleffa, Igglybuff, Togepi, Smoochum, Elekid, or Magby, and a free 1-time Incubator from the first PokéStop spin of the day.
During the New Year part, it offered Increased spawn rate for Gen 1 Starter Pokémon and their evolutions, Bulbasaur, Ivysaur, Venusaur, Charmander, Charmeleon, Charizard, Squirtle, Wartortle, and Blastoise, and Lures lasting twice as long.
More about the Pokémon Go Holiday and New Year Events
Pokémon Go Thanksgiving Event 2016
The Pokémon Go Thanksgiving Event ran from November 23rd through November 30th. It offered Double XP and Stardust for catching, hatching, and evolving Pokémon.
More about the Pokémon Go Thanksgiving Event
Pokémon Go Lapras in Japan Event 2016
From November 11 to November 23, 2016, Pokémon Go made Lapras easier to find in the Iwate, Miyagi, and Fukushima Prefectures of Japan. It was an attempt to help bring tourism back to the region following the earthquake earlier in the year.
皆さんにお知らせです。岩手県、宮城県、福島県の沿岸部でラプラスが出現しやすくなっていることが確認されました。この現象は11/23まで続くようです。東北の今を感じる旅に是非おでかけください！きっとPokémon GO以外でも素敵な発見がたくさんあると思います。 pic.twitter.com/1VPBngRU6v
— Pokémon GO Japan (@PokemonGOAppJP) November 11, 2016
Listen up everyone! It has been confirmed that Lapras is now easier to find in the coastal regions of Iwata, Miyagi, and Fukushima Prefectures. The phenomenon will continue until November 23. Please go out and journey in Tohoku! There are many wonderful discoveries to be made beyond Pokémon Go.
Pokémon Go Halloween Event 2016
The Pokémon Go Halloween Event ran from October 26 through November 1. It offered double candy for catching, hatching, and transferring Pokémon, and cut the distance for walking Buddy Pokémon down to 1/4. Increased spawn rates were also offered for Zubat, Golbat, Drowzee, Hypno, Gastly, Haunter, Gengar, Cubone, Marowak, Meowth, and Persian.
More about the Pokémon Go Halloween Event
What Pokémon Go events do you want to see?
If you were planning the next big Pokémon Go event, when would you have it and how would you handle it?
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