Microsoft Explains How It Plans to Make Windows Phones Successful


Microsoft is often accused of leaving Windows phones behind and focusing on other platforms, including those that do not belong to the company, as is the case of Android and iOS, but according to Terry Myerson, this is not at all the case.

The Microsoft Executive Vice President of Windows and Devices explained in an interview with ZDNet that Redmond’s strategy is not about growth and mostly comes down to what he calls technical strategy, adding that ARM chips are one of the company’s key focuses in this market.

Windows Phone has collapsed below the 1 percent market share, getting closer to BlackBerry and not to Android and iOS as everyone hoped a few years ago, but Terry Myerson says that improving the share is not the actual strategy of the company.

“Technically, there are really two things that are unique about Windows Mobile… (read more)

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